Anglian Windows vs Everest Windows vs Safestyle Windows

Anglian WindowsEverest WindowsSafestyle Windows

Anglian vs Everest vs Safestyle (Updated for 2018)

There are more than 12,500 home improvement companies who fit windows in the UK. We have compared Anglian Home Improvements, Everest Home Improvements and Safestyle UK below who are the big 3 national chains. Each has generally commanded market share ranging between 8% and 11%. The remaining bulk share is shared out sporadically between further nationals (up to 30) and the many thousands of local traders. To compare, the idea has been to rank each of the 3 across a range of categories. In sorting over 20 scored areas (each with 3 points max to gain), this should help to identify the differences and key features that you may be seeking for your own window makeover.

Section A: About and Performance
1) Company Experience
2) Customer Base
3) Financial Performance
4) Installation Time
5) Membership Places
6) Phone Support
7) Reviews @ Feefo
8) Reviews @ Trustpilot
9) Social Media
10) Traffic Rankings

Section B: Price and Quotes
11) Discounts and Offers
12) Finance Options
13) Price Match
14) Purchase Guarantees
15) Quote Expiration

Section C: Product
16) Energy Ratings
17) Glazing Options
18) Materials Available
19) Sound Reduction
20) Styles

Notes:
All data was collected in June 2017. Then updated in February 2018.
3, 2 or 1 point is available. Points are shared when a place is tied (2.5 for 1/2 and 1.5 for 2/3).

Section A: About and Performance

1) Company Experience

1) Everest arrived first in the year 1965. The full team involved at start-up was David Kingsley, Josh Manches, Lewis Golden and Sidney Manches. The business has been controlled by Better Capital Llp since March 2012. (=3)

2) Anglian followed closely behind in 1966. As above, the 50th birthday has already been celebrated. The founder was George Williams and today they are majority owned by private equity firm Alchemy Partners. (=2)

3) Safestyle is the newcomer of the bunch popping up in 1992. The founder (Mitu Misra) famously got up and running on start-up capital of just £2000. (=1)

2) Customer Base

1) Everest has served over 2 million customers. Whilst their site receives the most visits of the bunch, their turnover is much lower and so their quoted tally was surprising to see. It may be the case that they manage a wider range of users through their extensive product range that extends to artificial grass, driveways and security systems. (=3)

2) Anglian has surpassed over 1 million customers. (=2)

3) Safestyle has a sizeable 800,000 customer base spread across England and Wales (no coverage in Scotland). (=1)

3) Financial Performance

1) Anglian Windows Ltd: £237.01m. (=3)

2) Safestyle UK Plc: £163.12m. (=2)

3) Everest Ltd: £112.32m. (=1)

Financial performance is measured by turnover across the 2016 year (amount of money taken).

4) Installation Time

1/2) Everest: 4 weeks. (=2.5)

1/2) Safestyle: 4 weeks. (=2.5)

3) Anglian: 6 to 8 weeks. (=1)

An order must be received, the appointment arranged and once agreed the windows be manufactured. With this in mind, you are always going to have to be patient. A month is a good time-frame from the point that the quote is received. Ballpark estimates are provided, but you should always expect longer delays for bigger jobs. There was a tie for those top 2 spots.

5) Membership Places

1) Everest holds 9 trade association memberships. BFRC, CTSI, Conservatory Association, FENSA, GGF, Institute of Customer Service, Interlay, TGAS and TrustMark. (=3)

2) Anglian has 7 memberships. BFRC, Conservatory Association, Energy Saving Trust, FENSA, GGF, TGAS and TrustMark. (=2)

3) Safestyle has just 4 memberships, but these are key ones including Energy Saving Trust, FENSA, GGF and TrustMark. (=1)

Trade association memberships in volume are good indicators of product quality and trust. As a member of a wide range of independent bodies, this provides backup support in the rare instance that a problem does occur with the windows that you buy. You’ll see that each of the 3 holds a member place with GGF (this is the Glass and Glazing Federation that is a key one to hold). Conservatory Association for reference is part of GGF.

6) Phone Support

1) Everest
New: Mon-Fri (8am/9.30pm), Sat-Sun (9.30am/8pm).
EC: Mon-Fri (8am/9.30pm), Sat-Sun (9.30am/8pm). (=3)

2) Safestyle
New: Mon-Fri (9am/10pm), Sat-Sun (8am/8pm).
EC: Mon-Fri (9am/6pm), Sat (9am/12pm). (=2)

3) Anglian
New: Mon-Fri (8.45am/9pm), Sat-Sun (9am/5pm).
EC: Mon-Fri (9am/5.30pm). (=1)

The displayed days and times are added for phone support as “New” (new quotes) and “EC” (existing customer queries). Everest’s collective hours are the most comprehensive with a matching of times both for new and returning customers. Safestyle’s 10pm close is notable, but their existing times are cut-back. Should you ever reach to pick up a phone, just remember that the lines for these national firms can get very busy, especially in the mornings and at midday.

7) Reviews @ Feefo

1) Everest Reviews Score: (78%) 5* & (17%) 4* (from 195). (=3)

2) Safestyle Reviews Score: (73%) 5* & (19%) 4* (from 1986). (=2)

3) Anglian Reviews Score: (61%) 5* & (27%) 4* (from 2604). (=1)

Feefo is a distinguishable platform in that all transactions are verified with the buyer and so you see legitimate feedback on this platform. An issue with it is that you can’t view the all-time ratings, but rather just from this year. Due to this, we took every rating left and calculated from this what the percentage of the 5 and 4 star ratings was. This information was updated towards the end of January 2018.

8) Reviews @ Trustpilot

1) Safestyle Reviews Score: 86% (from 9698). (=3)

2) Everest Reviews Score: 81% (from 2723). (=2)

3) Anglian Reviews Score: 74% (from 5859). (=1)

Trustpilot is the UK’s top review site with a local Alexa traffic rank now sitting within 100 (last check #96). This community does have in issue with fakers. Trustpilot does have a Verified Order feature, but this is entirely optionally and not always seen on pages. Unless a company is recommending their customers to head on to Trustpilot (or Review Centre) you are more likely to see people venting about a problem rather than praising a good job. This is why you tend to see more balanced feedback. The data here as again updated for January 2018.

9) Social Media:

1) Anglian: 18,300+ likes & 6200+ follows | Combined: 24,500+. (=3)

2) Safestyle: 20,900+ likes & 2600+ follows | Combined: 23,500+. (=2)

3) Everest: 8800+ likes & 7800+ follows | Combined: 16,600+. (=1)

Social media is a key measure of brand loyalty and web popularity. Figures are shown firstly for Facebook (as likes) and then for Twitter (as follows). These figures were rounded off and we then combined each.

10) Traffic Rankings

1) www.everest.co.uk = #12,019. (=3)

2) www.anglianhome.co.uk = #14,918. (=2)

3) www.safestyle-windows.co.uk = #34,578. (=1)

Alexa UK rankings for each site are displayed. The UK rank counts local IP visits only. Historic checks have shown no positional changes, but obviously the acual ranks vary a lot since Alexa updates stats on a daily basis. Everest’s commanding lead has been guided by their aggressive approach to advertising. The “Fit the Best. Everest” slogan has of course been used since the 80s passing over from Ted Moult to the modern day TV ads with Craig Doyle. They also appear on daytime shows such as Ideal World and have excellent search engine rankings and so it is no surprise that they are leading the charge here.

Section B: Price and Quotes

11) Discounts and Offers

1) The Anglian windows discount runs up to 50%. To maximise you’ll need to complete 5 steps. You can complete things off their list such as following on social media, leaving a review, enable before and after photography etc. There is a running offer to compliment the big discount. When purchasing after quoting online there is a £500 bonus split as £200 off a conservatory, £150 off doors & windows and £150 off Rooftrim and cladding. Anglian’s Scrappage Scheme is a new offer where you can swap your old gear for new that earns up to £3000. Finance also receives a discount. (=3)

2) The Everest discount was 50% across January, but this was ending within the next few days (at time of posting). On viewing their site a splash page alerted us to an extra 10% off when taking an online quote today. There is also an additional product discount when using finance. (=2)

3) There is no active Safestyle windows discount. (=1)

12) Finance Options

1) Safestyle finance sees a dedicated partnership with Barclays Partner Finance (BPF) only and yet manages to deliver the most enticing offers, although there is no noted discount (understandable due to the 0% deals). There are a few credit options available. The longest is 36 months at 0% APR. For this, £3000 is required on spend plus a cash contribution of 33%. You could just opt with 24 months at 0%. There is also a 12 months Buy Now Pay Later offer alongside 60 and 120 month interest bearing deals at 7.9%. The loan is unsecured and no deposit is required. (=3)

2) Anglian Gold Account Finance has 4 partnered lenders that includes BPF, Creation Consumer Finance, Hitachi Capital and Shawbrook Bank. Credit is now open to non-homeowners on terms spanning 8 to 15 years. An example is provided at the rate of 7.9% APR. Low deposit from £199 onwards. A main perk of this credit is the discounts passed on to the customer. (=2)

3) Everest Home Solutions Finance sees both BPF and Creation used. Little further info is presented other than that there is a minimum 10% deposit, a product discount is provided and that there is nothing else to pay until 1 month after installation. Representative example provided at 19.9% APR. (=1)

Safestyle’s 0% deals are tempting whilst the others deliver attractive discounts. If you do have top notch credit then you may prefer to source credit yourself such as taking advantage of 0% APR credit cards. Sainsbury’s Bank are for instance currently offering 0% interest on purchases for 31 months on their Purchase Card. Paying for new windows with bad credit is tricky, but Likely Loans is a good shout. They offer unsecured loans up to £5000 (at 59.9% APR) up to 5 years max. Everyday Loans increases to £15,000, but their interest is higher at 93.6% APR.

13) Price Match

1) Safestyle Lowest Price Guarantee. Will beat a like-for-like quotation even with discounts attached. There is no noted deadline and their quote expiration is the longest and so they clean up well here. (=3)

2/3) Anglian Price Match Promise. Like-for-like set at 7 days. This covers UPVC products only. (=1.5)

2/3) Everest 7 Day Price Promise. Same duration as above. Remember though that quote expiration is just 14 days. (=1.5)

14) Purchase Guarantees

1) Everest Guarantee: 10 years+. Transferable: Yes, admin fee not disclosed. (=3)

2) Anglian Guarantee: 10 years (frames) and 15 years (windows). Transferable: Yes, admin fee not disclosed. (=2)

3) Safestyle Guarantee: 10 years. Transferable: Yes, for free. (=1)

With Everest’s guarantees, their main cover is set at 10 years, but there are varying levels of added protection depending on the materials. For UPVC that most people will go for, you’ll benefit from lifetime on decolourisation and against condensation and fog between the panes of sealed units. Anglian windows sees 10 for frames and a little longer for the glass and then Safestyle’s cover sticks at 10. A nice touch is their free transferable guarantee for those that move home. The others don’t disclose, but these types of fees usually cost around £50.

15) Quote Expiration

1) Safestyle quotes last 12 months. (=3)

2) Anglian quotes last 6 months. (=2)

3) Everest quotes last 14 days. (=1)

One of the common historic issues with the big national chains is over-inflated quotes that are typically haggled down. With this in mind, it is welcoming to see extended quote expirations. Even a few months is handy to give the potential customer enough time to opt for a few appointments (a reputable local firm is always a good idea). When you have a few accurate quotes this is where you can come back to haggle and take advantage of price match offers to make sure that you are getting the best possible deal.

Section C: Product

16) Energy Ratings

1/2) Anglian: A+ rated double glazed windows and A++ triple glazed windows. (=2.5)

1/2) Everest: A+ rated double glazed windows and A++ triple glazed windows. (=2.5)

3) Safestyle: A rated double glazed windows. (=1)

BFRC (The British Fenestration Rating Council) is responsible for Window and Door Energy Ratings in the UK. The Window Energy Rating (WER) is assigned across the range of A++ to E. Building Regulations require all new builds to be at least C rated. Scoring is assessed on the factors of Air Leakage (L Value), Solar Gain (G Value) and Thermal Efficiency (U Value). An improved rating will keep your home snug and warm, saving you money in the process. Maximum performance is achieved through UPVC casement windows. A++ will only achieved by triple glazing, whilst double will usually meet A or A+. The highest performing products that are shown above are generally premium product lines rather than standard. Triple is possible on Safestyle’s Heritage range, but they don’t provide any information on the added protection. It would be assumed that these are also A rated.

17) Glazing Options

1/2) Anglian: Double, secondary, triple. (=2.5)

1/2) Everest: Double, secondary, triple. (=2.5)

3) Safestyle: Double, triple (Heritage). (=1)

Both Anglian and Everest are playing their part to push triple glazing into the mainstream, whilst Safestyle believes that such an upgrade only brings a marginal improvement. Due to this they stick with double glazed as standard with triple only being possible on their signature Heritage range that is now hidden from view on their site. Triple glazed windows makes sense for those intent on maximising energy efficiency. Consumer demand is however by far aligned with double glazing with recent Google search data showing that “Double Glazing” received approx 18,000 monthly searches, whilst “Triple Glazing” only reached around 3500. Secondary is the low cost alternative that brings small benefits and is often the only option for some buyers due to planning restrictions.

18) Materials Available

1/2) Anglian: Aluminium, timber, UPVC. (=2.5)

1/2) Everest: Aluminium, timber, UPVC. (=2.5)

3) Safestyle: Composite, UPVC. (=1)

Aluminium, timber and UPVC are all available from the top 2. Safestyle’s decision is to stick with UPVC (Composite is only available on Heritage). UPVC is the clear material of choice for most buyers and based on the cost and energy perks, we’d also vouch for this option. The main historic drawback has been the aesthetic appeal of what some considered as a cheap white plastic look! This issue has been put to bed through the many finishes that are now available in snazzy dual colours and realistic wood effects. Many people like the thought of timber. The costs go high here though and maintenance is a drawback. Aluminium also doesn’t come cheap and this isn’t great for energy efficiency.

19) Sound Reduction

1) Anglian’s sound reduction is 36db max. (=3)

2) Everest’s sound reduction is 35db max. (=2)

3) Safestyle’s sound reduction is 31db max. (=1)

Excessive noise is a big problem for those that live on busy main roads or close to flight paths. It can often perhaps be noisy kids playing football on the street causing havoc. The highest potential sound reduction here is an impressive 36db through Anglian’s Safe and Sound windows. Everest’s sound reduction sealed unit that has double the glass thickness of their standard unit comes close. Such an upgrade would be a good idea for a specific window where the noise is most prominent. Triple glazing does help to minimise outside noise, but the real benefit of that extra pane is on the energy efficiency front. For reference, secondary glazing should see a reduction of around 12db.

20) Styles

1/2) Anglian: Bay, Casement, Cottage, Sash, Secondary Glazing, Shaped Windows, Tilt & Turn (7 total). (=2.5)

1/2) Everest: Bay, Casement, Dual Turn, Georgian Bars (cottage style), Sash, Secondary Glazing, Tilt & Turn. (7 total). (=2.5)

3) Safestyle: Astragal/Georgian Fret (cottage style), Bay, Casement, Sash, Shaped Windows, Tilt & Turn. (6 total). (=1)

Casement has always been the most popular choice with buyers of the UK. The cost is the lowest and there are perks on energy efficiency and security. The more expensive style of Sash is also available across each firm where the window slides up and down, rather than casement’s door-like mechanism. The Tilt & turn Continental-style is handy as you can clean with ease from the inside, but most of us prefer the vintage casement and sash designs. Finally, dual turn just has the double split build.

Customisation Extras:

The major chains offer lots of choice on the customisation front. There should usually be around a dozen colour choices to opt for. It is common to see woodgrain styles that imitate timber on UPVC frames. This material is best advised for its low cost and energy efficiency. UPVC frames can be moulded into any shapes if you are looking for a circular or arched look. There will be various frame configurations plus decorative and obscure glass. There are various neat little touches be that monkey tail or tear drop handles. When purchasing you are likely to also be offered varying quality options (standard or premium etc). Ultimately, the end look is determined by budgets, but it is always worth pushing the boat out for a great set of windows.

Final Scorecard:

1) Everest = 45 pts (37.5%)
2) Anglian = 41.5 pts (34.6%)
3) Safestyle = 33.5 pts (27.9%)

Scoring…
There was 6 points shared out in each of the 20 categories (6 x 20 = 120). 45 + 41.5 + 33.5 = 120 points. From each tally we then calculated the percentage share that was 1) 37.5%, 2) 34.6% and 3) 27.9% = 100%.

In our early comparison there was a tie, but since the update Everest now just edges out in front of Anglian. It was still very close between the 2 biggest nationals. Safestyle didn’t perform quite on the same level, but this is generally due to such things as their new age and their limits on materials and ratings that impacts various categories here. They did however score well on finance deals and reviews (highest Trustpilot score). Neat touches like quotes being valid for 12 months also helps. Each of the 3 majors do come highly recommended, but there is no clear winner. We’d personally advise booking an appointment with 2 of them and then with a local company (or 2).